Annie | SaaS Content Writer & Content Marketing Strategist

Hi. I’m Annie.

Annie, SaaS content writer and content marketing strategist

I started writing because I liked making things up. Fiction, mostly. 🌝

Then I discovered people would actually pay me to write things that were, unfortunately, true. So I got into professional content writing in 2020 and have been poking around the internet ever since.

What I really like is figuring things out. Give me cool or complicated software, a new product, a boring industry or a customer problem and I’ll disappear down a research rabbit hole. I want to know what the product does, who it’s for, why anyone should care and, most importantly, what the interesting story is.

These days, I sit somewhere between content, marketing and search. I think about the audience, the product, the search landscape and the story, then turn all of that thinking into content people can actually understand and use. Ain’t nothing wrong with ranking or being found. All lovely stuff, ranking is lovely, but if someone lands on your page and still doesn’t understand why your product matters, we’ve all just wasted everyone’s time.

When I’m not writing or creating content, I’m probably buried head deep in a novel and scooping up horrendous amounts of ice cream into my mouth.

Content Strategy

Before we start pumping out content, I take out the time to figure out what the hell we need to say and who we’re talking to.

I look at your product, audience, competitors and search landscape to find useful topics, angles and content opportunities across SEO, GEO, social media and email marketing.

Includes: Content planning · topic research · audience research · search intent · content ideas

Get content strategy

SEO & GEO Search Content

I write content around things people are looking for and help your product show up in search results.

Ummm. Just to add, not a huge fan of squeezing a keyword everywhere just because a spreadsheet told us to. The goal is to create content that can be discovered through search, understood by humans and useful enough to keep readers hooked.

Includes: SEO articles · SaaS blogs · search-led content · AEO content

Get SEO & GEO content

Product & Content Marketing

I get nosy about your product, learn what it does, who it’s for, what problem it solves and which bits people are likely to care about. Then I’ll help turn that understanding into content that makes the value much easier to see.

Includes: Product explainers · use cases · feature content · tutorials · customer-focused content · marketing content · content scripts and reels

Get product & content marketing

Thought Leadership & LinkedIn

If you’re a founder or exec with a cool story around your product, my job is to get that cool story out of your head and into your content, and bring you leads.

I turn your ideas, opinions, experiences and industry knowledge into content with an actual point of view that builds a personal brand.

Includes: LinkedIn posts · LinkedIn ghostwriting · founder content · thought leadership

Get thought leadership content and LinkedIn ghostwriting

Case Studies

You and I know your product is awesome. In fact, your customer just told you how your product saved them 14 hours a week and made some insane moolah.

I help you create a case study that makes the problem, the solution and the result easy to understand and gives potential customers a reason to picture themselves in it and choose you.

Get case studies that convert

Content Repurposing

One good idea can do more than one job.

I take existing articles, interviews, research and ideas and turn them into useful content for other channels.

Includes: LinkedIn posts · newsletters · social content · short-form content · content adaptations

Get content repurposing

Projects

Come snoop through my work.
A few things I’ve written, researched, simplified, overthought and eventually decided were good enough to show you.

SEO Writing

Nestle Assessment Test, Interviews and Assessment Centre, 2026/27 Full Practice Guide

I was asked to create a recruitment-focused piece for Nestlé to help job seekers understand and prepare for its assessment test. I researched Nestlé’s recruitment process, dug through candidate experiences on sites like Glassdoor, identified relevant search terms, and built the piece around what job seekers were actually looking for. This article now ranks #1 for keyword “Nestlé assessment test” and also ranks for related searches including “Nestlé recruitment test,” “Nestlé job test,” and “Nestlé test.”

Check it Out →

Blog Post

9 Easy & Simple Ways To Rank Higher On Google Search Results

I wrote this one because SEO can make you feel like you need a PhD just to get a blog post onto Google. I wanted to break it down into simple things even nonwriters could actually do, without the usual fog. It was a spec piece, but people left comments saying they found it genuinely helpful. Also, shameless brag, it was also written pre GPT, so I don’t think there’s a better way to prove my ability to create useful, human-first content.

Check It Out→

Linkedin Article

How to Find and Hire the Right Freelance Copywriter for Your Business

Hiring a freelance writer sounds easy until you’re staring at 200 profiles wondering who can actually write. I created this guide to help business owners make the process less painful, covering the pros and cons of freelancers, where to find them, how to filter candidates, what kind of test project to use, and templates they could steal…er, borrow. Plus also included links to sites so readers could go from “I need a writer” to actually finding one.