hello, internet stranger ✎

Hi, I'm Annie.

And I kinda like figuring out why people care and how to make them care.
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that's me →
hello!
Annie — Social Media Manager & Brand Communications Strategist
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Anyhoo...

I'm a Social Media Manager & Brand Communications Strategist with 5+ years of experience across content, communications and digital marketing.

Somewhere along the way, I realised I wasn't just interested in making content but also in the thinking behind it.

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That's the stuff I like figuring out.

So, what do I actually do?

I help startups and small businesses turn what they know about their business into social media people can actually understand, remember, and act on.

That means I can be found doing a little bit of everything:

  • Researching audiences.
  • Figuring out positioning.
  • Writing the message.
  • Building content strategies.
  • Planning content calendars.
  • Writing captions.
  • Designing carousels.
  • Editing Reels.
  • Managing social channels.
  • Looking at the numbers and asking, "Okay... what did we learn?"

Basically, I like the strategy and the messy hands-on part of making it happen.

scribble scribble
plot twist!
the slightly awkward storytelling bit

How I got here

Darn it. Hate this part of the storytelling, but I started as a ghostwriter in 2019, once became top-rated on Upwork, and I'm still a Level 2 seller on Fiverr, baby!

I basically have a background in writing and communications. I've worked with a range of brands across education and lifestyle, HR and talent-tech, creating educational and marketing content for their audiences.

I also interned with UNESCO's Institute for African Culture and International Understanding, supporting institutional campaigns, event communications and public facing materials.

Then came freelance digital marketing, social media marketing, and a whole lot of learning by doing.

And eventually, that kind of led me to Growthsnapp, which has given me room to experiment with brand messaging, social media strategy, content creation, landing pages, campaigns, paid ads and everything in between.

my favourite kind of problem

Finding the thread in all the mess.

I love taking all the messy information inside a business like the offer, the audience, the founder's ideas, the random notes in Google Docs and finding the thread that connects it all.

Then we turn that thread into a message.
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And that message becomes a strategy.
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And that strategy becomes content.
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Then the content gets to work.
CRAZYYYY
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before I go...

Here are a few things I believe about social media marketing

Before making more content, you need to know why you're posting.
Good content starts with a good understanding of the audience.
A beautiful brand that nobody understands still has a problem.
Likes are nice. But your content should have a job.
Strategy shouldn't live in a 40-page PDF nobody opens again. It should show up in the work.
yep.
outside of marketing...

I'm usually reading something, listening to music, discovering a new rabbit hole on the internet, or trying to convince myself that buying one more book is completely reasonable.

(It issssss!)

I like good stories, interesting ideas, beautiful things, and a huge cup of ice cream.

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Anywayssss, thanks for spending this time with me.

Now, let's get to know YOU and talk about your business.

Get On A Call With Me →

Can't wait to do magic with ya. 😉

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